Guides
Write a better store listing.
Short, practical guides to Google Play and the App Store. Hard limits come from each store's own help pages, and we say when something is advice instead of a rule, or when an official page is unclear. Reviewed 2026-10-12.
- Google Play
Google Play store listing: what to write in each field
The Google Play listing fields that matter, their character limits, and plain advice for writing the title, short description and full description without keyword stuffing.
2 min read- App Store
App Store product page: name, subtitle, keywords and description
The App Store product page text fields, their limits as stated by Apple, and plain advice for the name, subtitle, promotional text, keywords and description.
2 min read- Google Play
- App Store
App Store and Google Play screenshots: formats, counts and sizes
What each store accepts for screenshots (formats, counts, sizes), where the official pages are unclear, and how to plan a screenshot set that shows real screens.
3 min read- Google Play
- App Store
Replying to app reviews on Google Play and the App Store
Who can reply to reviews in each store, what the help pages say about editing and visibility, and a plain structure for replies that help the reader and the next person who sees it.
2 min read- Google Play
- App Store
Localizing your store listing for Google Play and the App Store
How to add translations in each store, what the help pages say about default languages and machine translation, and how to decide which languages are worth adding.
2 min read